Handwerkerseiten.at

Project Overview

Most trades websites look outdated, load slowly, and fail to convert visitors into real inquiries.David needed a premium, scalable website system that clearly communicates value, builds trust instantly, and generates consistent leads for Tirol-based handwerker businesses.

‍

The Challenge/Problem

Handwerkerseiten.at needed a website that could:

Clearly communicate a high-value growth offer to local trades businesses
Build instant trust with skeptical, non-technical audiences
Convert visitors into strategy calls, not just page views
Support a scalable offer including SEO, automation, guarantees, and bonuses
Feel premium and credible, not like a typical “agency website”

The challenge was balancing strong sales psychology with authenticity — avoiding hype while still driving action.

‍

Problem Statement

Goal Statement

Research & Insights

Design Process

Low Fidelity Wireframes

Design System

Final Designs & Prototype

High Fidelity Wireframes

Final Design & Prototype

The Solution

I designed and built a fully custom, conversion-optimized website with:

Design & UX

Premium visual direction with gold accents for perceived value
Clean typography hierarchy (Poppins + Inter)
Consistent iconography and illustration system
Clear spacing and scannable sections for non-technical users
Responsive across all breakpoints

Conversion & Psychology

Trust signals placed above and throughout the page
Dedicated sections for:
- Who the offer is for
- How the system works
- Why it’s different from typical agencies
Bonus stacking and value anchoring
Strong 90-day inquiry guarantee
Repeated CTAs with friction-reducing microcopy

Functionality

Conversion-focused modal contact form
Optimized performance and accessibility
SEO-ready structure with proper headings, alt text, and internal flow
Built entirely in Webflow for speed, scalability, and maintainability

What Makes It Work

Trust → Value → Proof → Offer → Guarantee → CTA
Local SEO-ready structure for Tirol keywords
Fast load performance
Built for real businesses, not “pretty demos”

‍

The Result

Premium, professional brand presence
High-trust perception from first scroll
Clear positioning for high-value clients
Ready for long-term scaling & client onboarding

“Amazing work again, Muhammad!”
— David Mueller

Visual Showcase

Modal-based lead capture (no page friction)

Case Study

Client Feedback

"Amazing to work with Muhammad, next project is already in line" "thanks! It looks very good! You are the best, I am happy to work with you again!"

David Mueller

Founder - ROIGrowth (Germany)

Next Project

Visit Site

Timms Team – High-Converting Landing Page for a German Renovation Company

A conversion-optimized landing page designed and developed for Timms Team, a German renovation and interior construction company. The goal was to increase inquiry rates through trust-driven design, strong messaging, and a premium user experience optimized for mobile.

View Project